01

01

Adaptive

Adaptive

CLIENT

CLIENT

adidas

adidas

year

year

2025

2025

Three years of development and testing with adidas led to this moment. Introducing the first performance shoe built by and for the Down syndrome community—designed to support the unique needs of their feet, whether they’re taking the track or taking a walk.

The original idea came from FCB Toronto. What an incredible privilege it’s been to help bring this inspiring project to life.

Launch Film

Launch Film

Quote

I beat my personal best by 30 minutes.

Chris Nikic, adidas athlete

Quote

I beat my personal best by 30 minutes.

Chris Nikic, adidas athlete