Why We Built Dreamcaster

When we started building Dreamcaster, it wasn’t about technology. It was about access.

Millions of people who love sports can’t fully experience them. Not because they don’t care—but because the systems weren’t built with them in mind. Cameron Black was one of them. He’s been blind since birth. He’s also obsessed with basketball and had always dreamed of being a live sportscaster. But no one had ever figured out how to make that possible.

That was the brief.

“Dreamcaster wasn’t about showing what technology can do. It was about showing what inclusion should feel like.”

So we stopped thinking in terms of broadcast and started thinking in terms of experience. We didn’t ask, “How do you call a game?” We asked, “What does it feel like to call a game—and how do we translate that feeling through haptics, spatial audio, refreshable braille, and generative AI?”

What we built wasn’t just a tool for Cameron. It was a system—designed to bring joy, clarity, and presence to anyone who has been left out of the live sports experience.

Dreamcaster was a broadcast. But it was also a beginning. A proof of concept that inclusivity isn’t just possible—it’s powerful. And moving forward, we’re making the tech available so others can use it, adapt it, and build on it.

Because if joy is real, it should be shared.
And if a game is worth calling, it’s worth calling for everyone.